If you are like me you have a fair idea of how to write a book but nearly no clue on how to market it but there is a time when you have to hitch up your big girl or boy pants to do it. But what to do? Much of the advice on blogs on how to launch your book is nigh useless, sorry to say, and if you’ve signed a contract with a publisher, it is even worse. If you expect your publisher, unless you are an A-lister, to market your book for you in a way that appreciatively moves the needle you are mistaken.
Now, I can’t give you a definitive guide. No one can. The sands of the internet constantly shift and what works today may not work tomorrow. Also, much of the advice comes from people looking to sell their services to you so they will not give away cow because they want you to buy the milk. And if someone tells you can use social media to SELL your book, they are wrong. You can sell a few copies but the numbers you need to break away into top 100? Most likely that isn’t happening. And some of my ghostwriting clients don’t use social media at all but still make money on the books I write for them. That’s a crap shoot too and involves putting your efforts into your mailing list and sinking a ton of money into advertising, and that’s a slippery slope if a competitor puts up a book in your categories that the reading public finds shinier than yours.Continue reading For #authors: #launch your #book with #socialmedia~ #DYI part 1
Pro-Writing Aid, an online program that analyzes your writing and gives you recommendations to improve it. As I was looking at a report on a piece it gave the number of adverbs and recommended that I remove three.
I must have missed this before but I do tend to use the old editor, instead of the report on the new editor.
With a word count and a number of allowed adverbs in hand, I calculated the percentage of adverbs that Pro-Writing Aid said I could use.
And I was shocked.
Those of us that ply the writer’s craft are aware of all the different pieces of advice from different writers, editors, and pundits that basically boil down to “use fewer words to express your thoughts.”
Pagerank seems to be one of those little things that many writer-bloggers ignore. Maybe it’s because Google keeps changing the game rules, maybe because so few authors understand pagerank, or maybe because in the hectic life of a writer (must put down words, no time for anything else) it seems a tiny detail in the world of blogging.
It is not.
Pagerank is your SEO report card and if you are scoring a goose egg on pagerank, one thing is not happening. The search engines are not sending traffic your way.
Yes, I know. I gave you five sneaky ways to get website traffic, but if you are in this for the long haul you need every edge you can get. Securing a page rank is one edge. Some authors understand this better than others. Chuck Wendig has an immensely successful blog with a page rank of five for his main site and four for his blog. Kevin Hearne a page rank of four, which is pretty darn good on the Google end for a non-corporate blog. Obviously Kevin had someone do all the shiny SEO thingies to get the blog to that pagerank. The first actual author’s blog on Google, which is on page two is Advanced Fiction Writing which has a page rank of three. Now if someone is looking for author blogs who do you think is going to get that traffic?