Pagerank seems to be one of those little things that many writer-bloggers ignore. Maybe it’s because Google keeps changing the game rules, maybe because so few authors understand pagerank, or maybe because in the hectic life of a writer (must put down words, no time for anything else) it seems a tiny detail in the world of blogging.
It is not.
Pagerank is your SEO report card and if you are scoring a goose egg on pagerank, one thing is not happening. The search engines are not sending traffic your way.
Yes, I know. I gave you five sneaky ways to get website traffic, but if you are in this for the long haul you need every edge you can get. Securing a page rank is one edge. Some authors understand this better than others. Chuck Wendig has an immensely successful blog with a page rank of five for his main site and four for his blog. Kevin Hearne a page rank of four, which is pretty darn good on the Google end for a non-corporate blog. Obviously Kevin had someone do all the shiny SEO thingies to get the blog to that pagerank. The first actual author’s blog on Google, which is on page two is Advanced Fiction Writing which has a page rank of three. Now if someone is looking for author blogs who do you think is going to get that traffic?
Well, not Chuck. (Sorry, Chuck) And not Kevin, despite that page rank (Sorry, Kevin). The winner here is Advanced Fiction Writing who took the trouble of crafting the blog title around what, class? (Holds hand to ear) Continue reading #Howtoblog: Use #keywords to build your #author blog’s reach