If you are like me you have a fair idea of how to write a book but nearly no clue on how to market it but there is a time when you have to hitch up your big girl or boy pants to do it. But what to do? Much of the advice on blogs on how to launch your book is nigh useless, sorry to say, and if you’ve signed a contract with a publisher, it is even worse. If you expect your publisher, unless you are an A-lister, to market your book for you in a way that appreciatively moves the needle you are mistaken.

Now, I can’t give you a definitive guide. No one can. The sands of the internet constantly shift and what works today may not work tomorrow. Also, much of the advice comes from people looking to sell their services to you so they will not give away cow because they want you to buy the milk. And if someone tells you can use social media to SELL your book, they are wrong. You can sell a few copies but the numbers you need to break away into top 100? Most likely that isn’t happening. And some of my ghostwriting clients don’t use social media at all but still make money on the books I write for them. That’s a crap shoot too and involves putting your efforts into your mailing list and sinking a ton of money into advertising, and that’s a slippery slope if a competitor puts up a book in your categories that the reading public finds shinier than yours.Continue reading For #authors: #launch your #book with #socialmedia~ #DYI part 1