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#Howtoblog: Use #keywords to build your #author blog’s reach

#Howtoblog: Use #keywords to build your #author blog’s reach published on 2 Comments on #Howtoblog: Use #keywords to build your #author blog’s reach

blogging, writing, pagerank, keywords, how to blog
Increase your pagerank with keywords
Pagerank seems to be one of those little things that many writer-bloggers ignore. Maybe it’s because Google keeps changing the game rules, maybe because so few authors understand pagerank, or maybe because in the hectic life of a writer (must put down words, no time for anything else) it seems a tiny detail in the world of blogging.

It is not.

Pagerank is your SEO report card and if you are scoring a goose egg on pagerank, one thing is not happening. The search engines are not sending traffic your way.

Yes, I know. I gave you five sneaky ways to get website traffic, but if you are in this for the long haul you need every edge you can get. Securing a page rank is one edge. Some authors understand this better than others. Chuck Wendig has an immensely successful blog with a page rank of five for his main site and four for his blog. Kevin Hearne a page rank of four, which is pretty darn good on the Google end for a non-corporate blog. Obviously Kevin had someone do all the shiny SEO thingies to get the blog to that pagerank. The first actual author’s blog on Google, which is on page two is Advanced Fiction Writing which has a page rank of three. Now if someone is looking for author blogs who do you think is going to get that traffic?

Well, not Chuck. (Sorry, Chuck) And not Kevin, despite that page rank (Sorry, Kevin). The winner here is Advanced Fiction Writing who took the trouble of crafting the blog title around what, class? (Holds hand to ear) Continue reading #Howtoblog: Use #keywords to build your #author blog’s reach

5 Things to Do To Improve Your SEO and Site Traffic

5 Things to Do To Improve Your SEO and Site Traffic published on No Comments on 5 Things to Do To Improve Your SEO and Site Traffic

SEO

 

Recently, at their request, I analyzed the SEO of a non-profit’s website. Looking at what people did wrong reminded me of the things we need to do right to promote our blogs.

I considered writing “Ten Things to Do to Improve Your Blog Traffic,” but I’ve noticed some writers are just plain whiny about SEO. It’s time consuming. No one reads my blog anyway. Who cares? Much of this just comes down to not knowing what to do. Let me streamline the process by providing a few suggestions. Do these things and you should see a rise in your traffic.Continue reading 5 Things to Do To Improve Your SEO and Site Traffic

Writing Evocative Book and Story Titles

Writing Evocative Book and Story Titles published on 2 Comments on Writing Evocative Book and Story Titles

How much thought do you give your titles? Do you wonder what makes a good title and one that’s so, so? Is there any way to know? Yes there is.

In my newspaper circulation days, we would regularly look at what headlines sold the most newspapers. I would even write reports about what kinds of headlines were more effective from a sales standpoint. Not so unusually the journalist editors would look at me with a jaundiced eye. They were there for reporting the news. Sales was not their responsibility. But they would complain if they thought that the newspaper wasn’t selling like it should. Somehow I was supposed to pull the magic selling fairy out of my nether regions and get those papers to fly off the shelves.

They were wrong. Headlines and titles have everything to do with whether or not people pick up that paper, read that story, or buy a book. We are told not to judge a book by its cover, but when it comes to reading material, that is exactly what we do.

So what do we do to make a title evocative?

According to Advanced Marketing Institute, we need to up the emotional content in it. They divide up emotional content into three categories, Intellectual, Empathic, Spiritual. No one category is better than the other, but one category fits better with the market you are trying to reach.

Additionally, you need to keep your titles short, under five words and the fewer the better.

Once I initially discovered the Title Analyzer I started looking at how I wrote blog titles. Now, writing blog titles is different from writing titles for books and stories because you have to write SEO words into the title to get search engines to recognize you. But anecdotally I can tell you that once I became aware of using emotive language in the titles, my readership went up on blog posts that used emotive language. Titles matter.

For example, one of my most successful evergreen posts on Astrology Explored is this one:

The Astrology of Relationships: Fated–The Yod in the Composite Chart

You can see the SEO. The title contains the keyword “astrology”, but except for two words, “relationship” and “fated” the rest would be gibberish to the average reader. I don’t expect the average reader to understand “yod” or “composite chart.” But people do understand fated relationships. And those two words made all the difference. That post stood number one as the most read until just recently.

Since we are all writers, we understand emotive language. So push for the most emotive, evocative language you can for your title.

But how do you know if your title works?

The Advanced Marketing Institute offers a Headline Analyzer which is effective. You enter a title and it tells you on a percentage rating how it does using evocative language. Unfortunately, the Advance Marketing Headline analyzer only works as a one shot deal. Once you enter a title and get a quick report, it doesn’t allow you to enter a rework work of the title. It didn’t used to be like that, but they changed it, so as it stands, their Headline Analyzer is useless to help you get the best title possible.

But I did find something that is almost as good. The Lulu Title Scorer will analyze your title and compare it to best-selling titles of the past to give you a projected percentage of how it stacks up. And you will be surprised at just how sensitive even minor changes can impact the marketability of your title.

For instance, the title of my first novel is Mindbender. For the longest time, I didn’t know whether to use the title as one word or two. Using the Lulu title analyzer I finally made my choice. Mind Bender has a 35.9% chance of being a best-selling title, while the single word Mindbender 63.7% chance.

Now, let’s check another title, this one a current New York Times best seller, Missing You. That title, according to Lulu has a 55.4% chance of being a best seller.

While titles aren’t everything, it doesn’t hurt to give your book or story the best chance possible of being read.

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